Waitrose using QR Codes in their TV advert

Waitrose are using a QR Code at the end of the Christ mas TV ad to promote their app, available for iPhone and Android handsets. QR Codes also feature prominently in their print adverts, including explanations of how to scan the codes.

It's great to see such a large UK company taking this technology by the horns and really making the most of it. The QR Code in their TV advert appears rather briefly at the end, but it certainly serves the purpose of drawing attention to their brand, particularly sparking a lot of online discussion.