QR Code campaign tracking

As with any advertising campaign, it's important to monitor and record the statistics and results of QR Code use, when they're being used to promote a website or product. While savvy mobile users might be fully aware of QR Codes, many consumers aren't, so it is particularly important to see how successful a QR Code campaign is.

Small campaigns & experiments

With the steady increase in popularly of QR Codes, several URL shortening services have added QR Codes to their systems. Bit.ly is a good example, where appending .qrcode to the end of any shortened URL will provide it's QR Code.

By sharing this code, visits via the QR Code are tracked as such, and shown alongside referrals from websites, applications and direct traffic. This is ideal for a small campaign or experiment, however it should be noted that these statistics are publicly accessible, so wouldn't be appropriate for a corporate campaign.

URL shorteners also have the advantage of creating a less complicated QR Code, taking up less space, or able to be scanned from further away.

Corporate campaigns

As with a unique web address used in print advertising to track visits, the same can be done with QR Codes. By sending the visitor to an intermediary page, any website analytics service, such as Google Analytics, can be used to track the effectiveness of a QR Code campaign.